RACECAR / Selected work

SEA.AI
Making machine vision
visible as a brand.

A brand identity connecting advanced maritime technology with a clear digital and visual identity.

Field

Maritime technology / Artificial intelligence

Scope

Brand development · Visual identity · UI · Website

Transforming advanced technology into a distinctive global brand.

Brand development and visual identity for SEA.AI, formerly Oscar Navigation, translating machine-vision technology for safety at sea into a clear and distinctive brand system. The identity was developed across picture style, UI, web, editorial design and iconography.

Context

SEA.AI, formerly Oscar Navigation, develops machine-vision technology for safety at sea.

Work

We developed the identity across image direction, interfaces, website, editorial design and iconography, giving the technology a connected visual expression.

Team

Brand: Andrea Wald, WaldBranding/RACECAR
Robert Samuel Hanson.

RACECAR Services

Brand transformation · Technology branding · Digital brand expression

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