RACECAR / Selected work

Lair
A clear identity for the air around us.

An indoor air monitor connecting a restrained physical product with an accessible brand and digital experience.

Field

Smart home / Connected devices

Scope

Brand development · Brand identity · Product design ·  UX/UI  · Website · Engineering · Packaging

Lair One
Smart indoor air quality monitor.

From concept to mass-produced product – Product & brand development.

The LAIR ONE’s minimalist design and interface are crafted to blend seamlessly into your home and operate in the background to enhance your quality of life.

Whether at home with your family or in the office with your colleagues: Find out more about the components of the air you breathe – with LAIR, the smart indoor air monitor. LAIR measures air quality in real time, provides you with an immediate overview of your readings and integrates into your home as a smart sensor hub. This allows you to create the ideal conditions for productive work, carefree moments in your own home and a restful night’s sleep.

Context

Lair measures indoor air quality and presents readings through an app. The task brought a connected device into the everyday home environment.

Work

Identity, image direction, UX/UI, website and guidelines, product development and industrial design from concept to series product.

Team

Product Design: Formfjord
Brand: Andrea Wald, WaldBranding
Photography Product/Campaign: Jan Steinhilber

WaldBranding / Lair · Formfjord / Lair

RACECAR Services

Industrial design · Hardware development · Launch websites · Brand development · Brand Identity · Brand Strategy  · Visual Identity  · Brand System · Startup Branding · Creative Direction  · UX/UI  · Webpage · Procuct film  · Packaging  · Manual

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