RACECAR / Selected work

Kono by LAMY
A brand built around focused work.

A brand and digital expression for a productivity tool, developed with Neo66, LAMY’s innovation studio.

Field

Productivity / Consumer technology

Scope

Brand identity · UX/UI design · Website · Iconography

Creating a new digital productivity brand within the LAMY ecosystem.

Brand development and identity for Kono, created in collaboration with LAMY innovation studio Neo66. The system translates a new productivity proposition into a coherent experience across visual identity, picture style, UI, web, icons and social communication.

The Kono brand was created in direct collaboration with Neo66, Lamy's innovation studio.

Kono is a personalisable productivity tool, that helps you focus your attention, energy and time on value-adding work by integrating proven productivity methods into your personal work flow with one click.

Context

Kono is a personalisable productivity tool that brings established productivity methods into an individual workflow.

Work

The scope included brand identity, image direction, interface and website design, icons and social assets. The identity was developed in collaboration with Neo66.

Team

Brand: Andrea Wald, WaldBranding.
Team: Robert Samuel Hanson and Lukas Schneider.
Product design: Studio Kowalewski.

RACECAR Services

Launch website · Brand development · Brand Identity · Brand Strategy  · Visual Identity  · Brand System · Startup Branding · Creative Direction  · UX/UI  · Webpage 

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