RACECAR / Selected work

Wandelbots
Giving robotics a more accessible expression.

Technology brand identity and creative direction for a robotics software business.

Field

Robotics / B2B technology

Scope

Brand identity · Creative direction · Typography · Guidelines · Workshops

Wandelbots – Smart Robotics.

Brand identity and creative direction for Wandelbots, translating an innovative robotics proposition into a clear and accessible visual brand. The work connected technology, human interaction and brand storytelling across key expressions.

Wandelbots is a German robot software company Wandelbots from Dresden. Within 1.5 years numerous workshops were conducted and many different design approaches were developed in close collaboration with the wandelbots design team.

This includes the brand itself, the image style and the creation of an own Wandelbots type as well as the creation of employee guidelines in Frontify.

Context

Wandelbots needed an accessible expression of its robotics proposition across the brand and its applications.

Work

Workshops and design exploration with the internal team informed the identity, image style, custom typography and employee guidelines.

Team

Brand: Wandelbots Inhouse Team + Andrea Wald, WaldBranding/RACECAR.
Icons: Robert Samuel Hanson
Typedesign: Lukas Schneider (Revolvertype).

RACECAR Services

B2B startup branding · Brand transformation

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