RACECAR / Selected work

Ruhm
A distinctive world for a premium cannabis store.

Identity and an AI-generated visual world for a premium cannabis retail concept in Berlin.

Field

Retail / Lifestyle

Scope

Brand identity · Creative direction · AI imagery & film

Transforming advanced technology into a distinctive global brand.

Brand development and visual identity for SEA.AI, formerly Oscar Navigation, translating machine-vision technology for safety at sea into a clear and distinctive brand system. The identity was developed across picture style, UI, web, editorial design and iconography.

Context

Ruhm was developed for Niuaera Investments as a premium cannabis-store brand in Berlin.

Work

Shaping the identity, logo and visual direction, with AI-generated imagery and film extending the brand’s creative world.

Team

Brand and creative direction: Andrea Wald, WaldBranding/RACECAR
Team: Robert Samuel Hanson.

Imagery and films use generative AI.

RACECAR Services

Brand development · Creative direction & brand systems · Generative AI

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