RACECAR / Selected work

novolto
Connecting a new energy
product with its brand.

Brand development and physical product development for a smart immersion heater using surplus solar electricity.

Field

Indoor gardening / Consumer products

Scope

Industrial design support

Urgrow Basecamp
Organic produce all year round.

We supported urgrow on the last meters of product development of their basecamp and thus had the unique opportunity to design the first smart and sustainable indoor garden.

Basecamp is perfect for appartments in the city lacking balconies or gardens and enables you to continuously harvest and enjoy fresh produce of highest bio quality.  

The most exciting part of urgrow is their enigineered fully biological culture medium BrightSoil® . Urgrow deploys only natural seeds and sustainable recycled materials. No chemicals, all bio.

Context

Basecamp makes space for growing plants inside an urban home. The indoor garden combines a compact growing area with lighting and Urgrow’s BrightSoil growing medium.

Work

We supported Urgrow during the final stages of Basecamp’s product development, contributing industrial design expertise to the indoor garden.

Team

Product: Urgrow Basecamp. Industrial design support during late-stage product development: Formfjord.

RACECAR Services

Industrial design

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