RACECAR / Selected work
novolto
Connecting a new energy
product with its brand.
Brand development and physical product development for a smart immersion heater using surplus solar electricity.

Field
Energy technology / Smart home
Scope
Brand development · Brand identity · Product design · Engineering · Packaging
novolto P3000
The new smart immersion heater for your home – www.novolto.de
Ideation, Concept, Design, Engineering, Brand Identity and Package –
We took this great project from idea to serial production.
With this smart and easy to install immersion heater, you can heat your water using your own PV electricity instead of gas or oil. You increase your self-consumption, save money, protect your heating system, and also help the environment by reducing CO2 emissions.
Easy to install, seamless, smart – these are the core values we focussed on in the design and engineering of this product.
It will make your personal energy transition easy.
Context
The novolto P3000 turns electricity from a home photovoltaic system into hot water. The product and its communication needed to make the proposition understandable.
Work
WaldBranding created the brand identity and worked across digital design, packaging and product communication. Formfjord’s documented scope spans ideation, design, engineering and packaging through serial production.
Team
Brand: Andrea Wald, WaldBranding.
Product design and engineering: Fabian Baumann, Formfjord.
Team and illustrations: Robert Samuel Hanson.
Animation: Joel Somerfield / Thisisorder.
WaldBranding / novolto · Formfjord / novolto
RACECAR Services
Startup branding · Hardware development · Launch websites · Brand development · Brand Identity · Brand Strategy · Visual Identity · Brand System · Startup Branding · Creative Direction · UX/UI · Webpage · Procuct film · Packaging · Manual
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Selected Works