Studio
Brand intelligence.
Product intelligence.
One point of view.
RACECAR is the collaboration between Andrea Wald of WaldBranding and Fabian Baumann of Formfjord. It gives founders and business leaders direct access to senior brand, design and engineering expertise without assembling separate agencies.
BRAND LEADERSHIP & CREATIVE DIRECTION
Andrea Wald
WaldBranding
Andrea Wald builds and transforms distinctive brands from strategy to experience. More than 20 years of international work spans technology, mobility, consumer brands, startups and global organisations.
WaldBranding ↗
INDUSTRIAL DESIGN & ENGINEERING
Fabian Baumann
Formfjord
Fabian Baumann develops physical products from early concept through industrial design and mechanical engineering to prototypes and production preparation.
How we work
Senior people.
Clear phases.
No handover gaps.
01
Frame
Align the business goal, audience, evidence, technical constraints and next milestone.
02
Create
Develop and compare strategic, visual and physical directions before committing.
03
Make
Refine the chosen direction into usable brand assets, prototypes, websites and launch tools.
Start a project
What needs to
move forward?
Tell us what you are building, where the project stands and which decision or milestone comes next. A current deck, brief, prototype or even an unresolved question is enough to begin. We will recommend a focused starting point, the people required and a clear scope.
RACECAR
Brand & launch
All services
Startup branding
Investor pitch deck design
Startup website design
Brand transformation
Product & engineering
Industrial design studio
Hardware product development
Selected brand & product work
Plan your next step
Brand & product launch checklist
WaldBranding × Formfjord
Start a project
RACECAR · WaldBranding × Formfjord · Berlin
© RACECAR 2026 | Privacy policy | Imprint
WaldBranding ↗ Formfjord ↗ About RACECAR