RACECAR | Services

Brand, product and launch.
Built as one system.

RACECAR combines the work companies often commission separately: positioning, identity, physical product design, mechanical engineering, investor storytelling, websites and launch.

Brand strategy and positioning

Define who the business is for, what makes it relevant and how it should compete. We turn research, founder ambition and commercial goals into a clear proposition, positioning, messaging structure and brand direction.

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Investor pitch deck design

Shape the story investors need to understand: problem, solution, market, evidence, business model, product and team. We combine narrative structure, information design and a focused visual direction.

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Brand identity & launch

Create the name, visual identity, verbal direction and design system, then apply it to the touchpoints needed for launch—from presentations and websites to packaging, campaigns and product communication.

Industrial design and hardware product development

Develop physical products through use cases, concept design, form and interaction, mechanical engineering, prototyping and preparation for manufacturing.

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Startup website design

Turn the proposition into a clear digital experience. We develop site architecture, UX/UI, copy direction, product storytelling and implementation around the questions customers, partners and investors ask.

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Brand transformation and product innovation

Help an established company reposition, modernise its identity, structure a growing portfolio or create a new product offer. We work with leadership, marketing, design and engineering teams from direction to implementation.

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Launch communications and sales materials

Make the offer clear beyond the website: product messaging, sales presentations, campaign concepts, product visualisation and launch content. We align these materials with your brand and product, and define any production or specialist support in the brief.

Choose the right starting point

You can commission one focused workstream or an integrated programme. The first conversation identifies the decision ahead, the work already completed and the smallest useful scope that can move the business forward.

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What needs to
move forward?

Tell us what you are building, where the project stands and which decision or milestone comes next. A current deck, brief, prototype or even an unresolved question is enough to begin. We will recommend a focused starting point, the people required and a clear scope.

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RACECAR

Brand & launch

All services
Startup branding
Investor pitch deck design
Startup website design
Brand transformation

Product & engineering

Industrial design studio
Hardware product development
Selected brand & product work

Plan your next step

Brand & product launch checklist
WaldBranding × Formfjord
Start a project

RACECAR · WaldBranding × Formfjord · Berlin

WaldBranding ↗ Formfjord ↗ About RACECAR

Brand, product and launch.Built as one system.