RACECAR | Industrial design
Design a physical product
people want.
RACECAR develops the form, interaction and physical character of products in direct dialogue with engineering, manufacturing and brand strategy.
Industrial design gives the idea physical form
We translate user needs, business goals and technical requirements into a coherent product concept. Proportion, ergonomics, controls, materials, colour and finish are developed together, so the result feels intentional and can progress toward production.
Industrial design services
- Product research, requirements and use scenarios
- Ideation, concept generation and design direction
- Form development, ergonomics and interaction
- 3D CAD, visualisation and appearance models
- Colour, material and finish strategy
- Design refinement with engineering and manufacturing partners
Concept design, prototyping and validation
Different prototypes answer different questions. We define whether the next model should test size, ergonomics, appearance, assembly or function, then use the result to improve the design before more costly decisions are made.
Industrial design and engineering
Industrial design focuses on the experience and physical expression of the product. Mechanical engineering resolves construction, components, tolerances and assembly. RACECAR can connect both through Formfjord’s hardware product development capability.
Make the product recognisably yours
A product communicates the brand through shape, touch, behaviour and detail. WaldBranding can connect those decisions with positioning, identity, packaging and launch communication.
Start a project
What needs to
move forward?
Tell us what you are building, where the project stands and which decision or milestone comes next. A current deck, brief, prototype or even an unresolved question is enough to begin. We will recommend a focused starting point, the people required and a clear scope.
RACECAR
Brand & launch
Product & engineering
Plan your next step
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