Industrial design

Industrial design for products people want to use.

Give your product a distinctive form and an intuitive user experience. We develop physical products through research, concept design, ergonomics and material exploration.

Industrial design gives the idea physical form

We translate user needs, business goals and technical requirements into a coherent product concept. Proportion, ergonomics, controls, materials, colour and finish are developed together, so the result feels intentional and can progress toward production.

What we create

Product concepts and design directions
Form, ergonomics and interaction
3D CAD, visualisations and appearance models
Colour, material and finish
Prototypes and design refinement

Concept design, prototyping and validation

Different prototypes answer different questions. We define whether the next model should test size, ergonomics, appearance, assembly or function, then use the result to improve the design before more costly decisions are made.

Industrial design and engineering

Industrial design focuses on the experience and physical expression of the product. Mechanical engineering resolves construction, components, tolerances and assembly. RACECAR can connect both through Formfjord’s hardware product development capability.

Make the product recognisably yours

A product communicates the brand through shape, touch, behaviour and detail. WaldBranding can connect those decisions with positioning, identity, packaging and launch communication.